Maximising Sales, Procurement, and Co-Sell Leveraging AWS Marketplace: A Strategic Guide
In recent years, the concept of Marketplaces has gained significant traction, particularly within the technology industry. Jay McBain, the Chief Analyst – Channels, Partnerships, and Ecosystems at Canalys, has been a vocal advocate for marketplaces, emphasising their role in enhancing the customer buying journey and touchpoints. One such marketplace that has been making waves is […]